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凸版的特征,是印纹部分高出于非印纹,并在印刷图纹上涂上一层油墨,并将之印于物品之上,在版上看到的都是负像,印后反成正像,通称凸版印刷。在以前其实凸版常用在印制报章书籍上,但数位印刷的兴起后,凸版印刷慢慢淡出主流的印刷市场,但是名片的凸版印刷市场却是依旧蓬勃,特别是经由设计师选择名片纸张和搭配名片烫金、轧型、一般印刷等加工印刷后,凸版名片特殊的质感与细致的触感反而成为名片的特点。 同时凸版印刷名片结合了色彩鲜艳、边缘明显和富压痕手感等优点,在视觉和触感上和一般印刷有很大的不同,因此常有客户指名要用这种做法设计名片。

The characteristic of letterpress is that the printed pattern is higher than the non-printed pattern, and a layer of ink is applied to the printed pattern and printed on the object. What you see on the plate is a negative image, which is reversed after printing. Forming a positive image, commonly known as letterpress printing. In the past, letterpress was often used to print newspapers and books, but after the rise of digital printing, letterpress printing has gradually faded out of the mainstream printing market, but the letterpress printing market for business cards is still booming, especially through designers choosing business card paper and matching The special texture and delicate touch of letterpress business cards have become the characteristics of business cards after the processing and printing of business cards such as hot stamping, rolling, and general printing. At the same time, letterpress business cards combine the advantages of bright colors, obvious edges and rich indentation feel. They are very different from general printing in terms of vision and touch. Therefore, customers often design business cards with this method.

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